Virb is a social network aimed at people who “create things”. It’s great - it offers the advanced customizability that other social networks don’t which, of course, is most important to the demographic Virb covets. Sarcasm aside, I really like this network. I like music - especially indie bands - and Virb is a haven for these folks. My friends list is currently limited only to t-shirt brands I like, cute girls with odd pictures, artists, or indie bands whose music I actually like. Something about Virb makes me want to be selective. Which is odd for a social network where friends are currency.

But I tried an experiment on Myspace that didn’t work. For those that remember, my goal on Myspace was to brand myself as “cool” according to whom I befriended. The sad thing is, while I was able to amass some fantastic friends on Myspace (Kevin Smith, Ryan Adams, Barack Obama) it clearly didn’t matter. Myspace was the exception to my social experiment of “selective friending” as a way of defining my personal brand. It works on other sites, and Virb is one of them. I get hit up by bands every week, and some are good - so I friend them.

Check out Virb.com for more, and if you sign up for an account - send me an invite if you think you are cool enough to stimulate my personal brand.